Helping People
Pursue Potential
with Purpose

& Lead in Life





Helping People

Pursue Potential with Purpose

& Lead in Life






Helping People
Pursue Potential with Purpose

& Lead in Life


I help clients gain perspective, clarify what matters, align their actions with their values, and map the route forward - through career, leadership, and life.

Together, we navigate change, challenge and transition. And how to thrive through them.

Coaching with me is Developmental

Lasting change comes from working on our inner game - mindset, values, beliefs, and how we're wired - and understanding how these interact with the external world we're navigating.

My approach is unapologetically ambitious, empathetically candid, authentically empowering and unequivocally human. My work blends lived executive experience, rigorous professional training, and a genuine conviction that self-knowledge is the bedrock from which everything else is built.

Team leader at desk

'I have found a Coach who enables insight into organisational and human dynamics…Someone I trust immensely, and someone thoroughly invested in me. I always leave our sessions with a confident sense of direction and progress.'

CEO, UK Non-profit

Relationship quality, leadership impact, and genuine fulfilment run parallel to the extent we understand ourselves.

When we're confident in our identity and clear on our values, we build more authentic relationships, make braver decisions, and unlock potential - our own, and others'.


I work with clients who:

  • Are navigating a significant career or life transition

  • Want a trusted, objective thought partner who will challenge and support in equal measure

  • Are ready to explore blindspots, expand perspective, and consider new possibilities

  • Are energised by growth that is ambitious and values-aligned

  • Want their leadership impact to reflect who they genuinely are.

I coach clients across a diverse spectrum of industries, including technology, education, SaaS, financial services, legal, private healthcare, consulting, non-profit and public sector.

Relationship quality, leadership impact, and genuine fulfilment run parallel to the extent we understand ourselves.

When we're confident in our identity and clear on our values, we build more authentic relationships, make braver decisions, and unlock potential - our own, and others'.


I work with clients who:

  • Are navigating a significant career or life transition

  • Want a trusted, objective thought partner who will challenge and support in equal measure

  • Are ready to explore blindspots, expand perspective, and consider new possibilities

  • Are energised by growth that is ambitious and values-aligned

  • Want their leadership impact to reflect who they genuinely are.

I coach clients across a diverse spectrum of industries, including technology, education, SaaS, financial services, legal, private healthcare, consulting, non-profit and public sector.

Fay MacRitchie
Fay MacRitchie

My Approach

I draw on an integrated set of frameworks, experiences and perspectives.

Professional Background

I have been CEO twice, securing £24m in funding and leading a £53m organisation - overseeing diverse, geographically dispersed teams of up to 1,100 people across non-profit, public sector and consultancy. My background spans education, business transformation and building cultures where people genuinely flourish. I bring lived experience of intersectionality, leading through complexity, and what it actually takes to perform at the highest level - through the moments that test you most.

Leadership and Psychological Frameworks

I draw on a range of leadership and psychological frameworks, tailored to each client’s needs. For example, using Positive Psychology approaches alongside the Enneagram enables us to combine schools of thought spanning modern psychology to philosophy. This blend helps illuminate the lens through which we view the world, and understand how this shapes our leadership, relationships, and choices.

My Approach

I draw on an integrated set of frameworks, experiences and perspectives.

Professional Background

I have been CEO twice, securing £24m in funding and leading a £53m organisation - overseeing diverse, geographically dispersed teams of up to 1,100 people across non-profit, public sector and consultancy. My background spans education, business transformation and building cultures where people genuinely flourish. I bring lived experience of intersectionality, leading through complexity, and what it actually takes to perform at the highest level - through the moments that test you most.

Leadership and Psychological Frameworks

I draw on a range of leadership and psychological frameworks, tailored to each client’s needs. For example, using Positive Psychology approaches alongside the Enneagram enables us to combine schools of thought spanning modern psychology to philosophy. This blend helps illuminate the lens through which we view the world, and understand how this shapes our leadership, relationships, and choices.


Māori Interconnectivity and Systems Thinking

I weave Māori interconnectivity principles with Systems Thinking. My family in New Zealand carry the Māori understanding of whānau ('fah-no') - a concept of family that extends to those who share purpose and journey together. Alongside this, the principle of iwi - community and belonging - shapes how I think about leadership, connection, and our responsibility to those around us.


Professional Accreditation

I hold an MBA and MSc in Executive Coaching & Organisational Consulting. I am a member of both the International Coaching Federation (ICF) and the European Mentoring and Coaching Council (EMCC). I have over a decade of coaching experience, which means that alongside the rigour of professional frameworks, I bring genuine depth of practice from years of working with people in the moments that matter most.

Qualifications

MBA (Exec.) (Distinction) | MSc Executive Coaching and Organisational Consulting (3.865 GPA) | Cert. Tracom Social Styles Diagnostics | Cert. Aephoria Enneagram | PG Cert. Education & PG Dip. Special Educational Needs (Distinction) | BA (Hons.) African Studies (2:1)

My Approach

I draw on an integrated set of frameworks, experiences and perspectives.

Professional Background

I have been CEO twice, securing £24m in funding and leading a £53m organisation - overseeing diverse, geographically dispersed teams of up to 1,100 people across non-profit, public sector and consultancy. My background spans education, business transformation and building cultures where people genuinely flourish. I bring lived experience of intersectionality, leading through complexity, and what it actually takes to perform at the highest level - through the moments that test you most.

Leadership and Psychological Frameworks

I draw on a range of leadership and psychological frameworks, tailored to each client’s needs. For example, using Positive Psychology approaches alongside the Enneagram enables us to combine schools of thought spanning modern psychology to philosophy. This blend helps illuminate the lens through which we view the world, and understand how this shapes our leadership, relationships, and choices.



Māori Interconnectivity and Systems Thinking

I weave Māori interconnectivity principles with Systems Thinking. My family in New Zealand carry the Māori understanding of whānau ('fah-no') - a concept of family that extends to those who share purpose and journey together. Alongside this, the principle of iwi - community and belonging - shapes how I think about leadership, connection, and our responsibility to those around us.


Professional Accreditation

I hold an MBA and MSc in Executive Coaching & Organisational Consulting. I am a member of both the International Coaching Federation (ICF) and the European Mentoring and Coaching Council (EMCC). I have over a decade of coaching experience, which means that alongside the rigour of professional frameworks, I bring genuine depth of practice from years of working with people in the moments that matter most.

Qualifications

Masters in Business Administration (Exec.) (Distinction) | Masters in Executive Coaching and Organisational Consulting (3.865 GPA) | Cert. Tracom Social Styles Diagnostics | Cert. Aephoria Enneagram | PG Cert. Education & PG Dip. Special Educational Needs (Distinction) | BA (Hons.) African Studies (2:1)

Māori Interconnectivity and Systems Thinking

I weave Māori interconnectivity principles with Systems Thinking. My family in New Zealand carry the Māori understanding of whānau ('fah-no') - a concept of family that extends to those who share purpose and journey together. Alongside this, the principle of iwi - community and belonging - shapes how I think about leadership, connection, and our responsibility to those around us.


Professional Accreditation

I hold an MBA and MSc in Executive Coaching & Organisational Consulting. I am a member of both the International Coaching Federation (ICF) and the European Mentoring and Coaching Council (EMCC). I have over a decade of coaching experience, which means that alongside the rigour of professional frameworks, I bring genuine depth of practice from years of working with people in the moments that matter most.

Qualifications

MBA (Exec.) (Distinction) | MSc Executive Coaching and Organisational Consulting (3.865 GPA) | Cert. Tracom Social Styles Diagnostics | Cert. Aephoria Enneagram | PG Cert. Education & PG Dip. Special Educational Needs (Distinction) | BA (Hons.) African Studies (2:1)

‘We were stuck.  Historical politics, outgrown identity, legacy structure…Working with you enabled me to validate the past and disentangle the organisation from it… our stakeholders are now engaged with our strategy and excited about their parts in it.'

Director, Family-owned organisation

Every Good Relationship Starts with a Good Conversation

Working Together

Working Together

Before deciding to work together, I offer a complimentary virtual meeting or call to find out more about coaching with me, understand your goals and talk about how we might work together.

Call, message or email me using the details below.

I look forward to meeting.


I work with clients globally via MS Teams or Google Meet.

In-person sessions are available in London and Dubai; other locations by request.

I work with clients globally via MS Teams or Google Meet. In-person sessions are available in London and Dubai; other locations by request.

I work with clients globally via MS Teams or Google Meet. In-person sessions are available in London, Dorset and Dubai; other locations by request.

London Office


You3 Group

Suite 6922

Unit 3A

34-35 Hatton Garden

Holborn

London

EC1N 8DX

architec sketching

Live Coaching

Keen to accelerate growth on a focus area?

Live (in, or just after, the moment) coaching can be helpful if you would like to concentrate on a particular area.

Some of the most popular ways I work with clients are outlined below as examples.

Keen to accelerate growth on a focus area?

Live (in, or just after, the moment) coaching can be helpful if you would like to concentrate on a particular area.

Some of the most popular ways I work with clients are outlined below as examples.

Communication & Presence

Communication, undoubtedly, is one of the most valued skills we can develop. Being an effective communicator has incredible impact on the quality of our relationships, personal and professional, at every level. Typically however, very few of us are taught how to effectively communicate.

Where this works well • Become confident communicating with diverse audiences • Develop Public Speaking skills - even learn to enjoy it! • Develop expertise in speaking with media and press • Support delivering challenging conversations or difficult messages • Interview, presentation or meeting preparation • Executive communication - speaking effectively under scrutiny.

Format and time In‑person or virtual sessions.

Communication, undoubtedly, is one of the most valued skills we can develop. Being an effective communicator has incredible impact on the quality of our relationships, personal and professional, at every level. Typically however, very few of us are taught how to effectively communicate.

Where this works well • Become confident communicating with diverse audiences • Develop Public Speaking skills - even learn to enjoy it! • Develop expertise in speaking with media and press • Support delivering challenging conversations or difficult messages • Interview, presentation or meeting preparation • Executive communication - speaking effectively under scrutiny.

Format and time In‑person or virtual sessions.

Communication, undoubtedly, is one of the most valued skills we can develop. Being an effective communicator has incredible impact on the quality of our relationships, personal and professional, at every level. Typically however, very few of us are taught how to effectively communicate.

Where this works well • Become confident communicating with diverse audiences • Develop Public Speaking skills - even learn to enjoy it! • Develop expertise in speaking with media and press • Support delivering challenging conversations or difficult messages • Interview, presentation or meeting preparation • Executive communication - speaking effectively under scrutiny.

Format and time In‑person or virtual sessions.

Project Partners

There are often times when an objective, experienced Partner is useful to bounce ideas, stress-test strategy, or co-create plans with. There are many reasons why this sometimes can't be someone from your internal team. I can support by working with and alongside you on important projects.

Where this works well • Strategy Development and Scenario planning • Preparing for important events or meetings • Facilitation of Team / Board Days / Stakeholder Engagement • Initial concepts for Re-branding • Planning and delivering Cultural reset • Developing new Senior roles and Recruitment Processes.

Format and time In-person or virtual sessions.

There are often times when an objective, experienced Partner is useful to bounce ideas, stress-test strategy, or co-create plans with. There are many reasons why this sometimes can't be someone from your internal team. I can support by working with and alongside you on important projects.

Where this works well • Strategy Development and Scenario planning • Preparing for important events or meetings • Facilitation of Team / Board Days / Stakeholder Engagement • Initial concepts for Re-branding • Planning and delivering Cultural reset • Developing new Senior roles and Recruitment Processes.

Format and time In-person or virtual sessions.

There are often times when an objective, experienced Partner is useful to bounce ideas, stress-test strategy, or co-create plans with. There are many reasons why this sometimes can't be someone from your internal team. I can support by working with and alongside you on important projects.

Where this works well • Strategy Development and Scenario planning • Preparing for important events or meetings • Facilitation of Team / Board Days / Stakeholder Engagement • Initial concepts for Re-branding • Planning and delivering Cultural reset • Developing new Senior roles and Recruitment Processes.

Format and time In-person or virtual sessions.