Executive Coaching

Executive
Coaching

Coaching for leaders to amplify identity, maximise potential and create lasting impact.


Areas of Specialism

Authentic Leadership | Strategic Thinking Culture Change Communication & Presence | Neurodiverse Leadership | Career Transition | Leading Change & Transformation | Team & Board Dynamics | Presence & Communication | Scenario Planning Imposter Syndrome | Complex-Organisation Leadership

Qualifications & Membership

MBA (Executive) - MS Executive Coaching and Organisational Consulting - PGCert. Education - BA (Hons.) African Studies - International Coaching Federation - European Mentoring and Coaching Council

Coaching for leaders to amplify identity, maximise potential and create lasting impact.

Areas of specialism

Authentic Leadership | Strategic Thinking Culture Change | Communication & Presence | Neurodiverse Leadership Career Transition | Leading Change & Transformation | Team & Board Dynamics Presence & Communication | Scenario Planning | Imposter Syndrome | Complex-Organisation Leadership

Qualifications and Membership

MBA (Executive) - MS Executive Coaching and Organisational Consulting - PGCert. Education - BA (Hons.) African Studies - International Coaching Federation - European Mentoring and Coaching Council

Coaching for leaders to amplify identity, maximise potential and create lasting impact.

Areas of specialism

Authentic Leadership | Strategic Thinking | Culture Change Communication & Presence | Neurodiverse Leadership | Career Transition | Leading Change & Transformation | Team & Board Dynamics | Presence & Communication | Scenario Planning Imposter Syndrome | Complex-Organisation Leadership

Qualifications and Membership

MBA (Executive) - MS Executive Coaching and Organisational Consulting - PGCert. Education - BA (Hons.) African Studies - International Coaching Federation - European Mentoring and Coaching Council

Team leader at desk
Team leader at desk
Team leader at desk

'I initially sought coaching as an incoming CEO - particularly to navigate complexities surrounding the previous CEO & Founder stepping onto my Board.
Working with you, I have found someone who enables unique insight into both organisational and human dynamics. Someone I trust immensely and someone thoroughly invested in me. I always leave our sessions with confident sense of direction and progress.'

CEO, UK Non-profit

My Approach

I coach every client as an individual, focusing on your ambitions, challenges and unique context.  I use questioning, reflection, paraphrasing and listening to facilitate deeper situational understanding.

Utilising individual insight, experience, leadership frameworks (and psychological models if desired), I then support clients to apply this deeper knowledge to widen thinking, consider options and determine the actions that impact and translate into outcomes.

I believe success in every sphere of our lives is determined by the quality of our relationships.  My coaching is experienced as conversational, emotionally astute, supportive, and stretching.  This is underpinned by high investment in the ambitions and success of my clients, exceptional levels of trust, and good (occasionally bad) humour.


Fay MacRitchie
Fay MacRitchie
Fay MacRitchie

‘We were stuck.  Historical politics, an outgrown identity, legacy structure.  You enabled me to validate the past and disentangle us from it. Then to engage stakeholder support and share strategy in a way that truly lands.  Our organisation now reflects our potential.’ 

President, Family-owned organisation

Background & Experience

I've served as CEO across the education, non-profit and private sectors; in organisations ranging from multi-site dispersed, diverse teams of 1,100, to professional partner structures.  I understand the realities of c-suite leadership: highly rewarding, high‑stakes and, at times, necessarily solitary.  This can make strategising, perspective‑taking and scenario testing more challenging.  Here is where working with a coach can add real value.

I have led transformations, turnarounds, rapid expansion and complex stakeholder engagement.  I’ve experienced first-hand, and coached leaders, how to maximise their potential by confidently stepping into our own leadership identity.  I know, lasting change and exceptional impact is rooted in internal clarity and astute execution.

Neurodiversity

During my second CEO tenure, I was unexpectantly diagnosed with ADHD.  This gave me deep understanding of contexts that can magnify the unique strengths of neurodiversity to increase leadership impact.  I have also learnt how to leverage different spheres of life that enable neurodiversity to fly.

‘You helped me turn complexity into certainty, reset our culture, create a cohesive team and communicate change.  Thank you for championing and challenging at exactly the right points.’

CEO, Large-scale transformation

architec sketching
architec sketching
architec sketching

Live Coaching Collection

This collection has been curated to illustrate popular ways clients have chosen to concentrate focus work to accelerate a particular goal aspect.

Shoulder-to-Shoulder

Shoulder-to-Shoulder

Discreet partnership during the moment.  We align intent, I’m with you in the room or just off‑camera, offering light cues and calibration.  Afterwards, we have the advantage of reflection, discussion and planning in the moment.

Where this format works particularly well • Stakeholder influence - board, investors, ministers, unions • Leading change & culture - bringing people with you • Resilience & pace - remain composed under high tension/pressure • Executive communication - speaking plainly under scrutiny.

How this is experienced • Pre‑brief to distill outcome, frame contextual nuances, and define success • Live presence for key meeting/appearance with subtle prompts as needed • Practical and reflective co-debrief: observations, successes, refinements • Clear follow‑ups and a concise one-pager plan between moments.

Outcomes • Unique and objective contextual insight • You feel backed and composed in high‑visibility moments • Increased productivity from conversations • Co-created plan you can act on immediately.

Format and time • Single meeting/event/appearance - or a run across 1-3 weeks • In‑person or virtual.

Format and time From two half days, aligned to specific goal aspect(s) and context, virtual or in‑person.

Discreet partnership during the moment.  We align intent, I’m with you in the room or just off‑camera, offering light cues and calibration.  Afterwards, we have the advantage of reflection, discussion and planning in the moment.

Where this format works particularly well • Stakeholder influence - board, investors, ministers, unions • Leading change & culture - bringing people with you • Resilience & pace - remain composed under high tension/pressure • Executive communication - speaking plainly under scrutiny.

How this is experienced • Pre‑brief to distill outcome, frame contextual nuances, and define success • Live presence for key meeting/appearance with subtle prompts as needed • Practical and reflective co-debrief: observations, successes, refinements • Clear follow‑ups and a concise one-pager plan between moments.

Outcomes • Unique and objective contextual insight • You feel backed and composed in high‑visibility moments • Increased productivity from conversations • Co-created plan you can act on immediately.

Format and time • Single meeting/event/appearance - or a run across 1-3 weeks • In‑person or virtual.

Format and time From two half days, aligned to specific goal aspect(s) and context, virtual or in‑person.

Presence in Practice

Presence in Practice

Presence in Practice

Refine your executive presence and message in different contexts.  Together, we tune pace, posture, phrasing and voice, so your communication is clear, confident, grounded and unmistakably you. We craft language you can carry into any room, and lean into your identity making presence effortless.

Example focus areas • Authentic executive presence & communication • Leading change & culture - a memorable story that resonates and people act on • Strategic clarity - one cohesive, shared narrative, and engaged team buy-in • Keynote & media prep - speaking that conveys clarity, confidence and certainty.

How this is experienced • Review recent moments and distill high impact focus areas • Shape language that fits you, and the rooms you lead • Short, repeatable reps that build fluency and presence • Light touch cadence to embed habits over the month.

Outcomes • Enhanced natural presence, without performance • Memorable messages that are propelled by others and stay intact • Generation of a coherent story that connects decisions to purpose • Greater and enhanced presence in high‑stakes contexts.

Format and time From two half days, aligned to specific goal aspect and context, virtual or in‑person.

Refine your executive presence and message in different contexts.  Together, we tune pace, posture, phrasing and voice, so your communication is clear, confident, grounded and unmistakably you. We craft language you can carry into any room, and lean into your identity making presence effortless.

Example focus areas • Authentic executive presence & communication • Leading change & culture - a memorable story that resonates and people act on • Strategic clarity - one cohesive, shared narrative, and engaged team buy-in • Keynote & media prep - speaking that conveys clarity, confidence and certainty.

How this is experienced • Review recent moments and distill high impact focus areas • Shape language that fits you, and the rooms you lead • Short, repeatable reps that build fluency and presence • Light touch cadence to embed habits over the month.

Outcomes • Enhanced natural presence, without performance • Memorable messages that are propelled by others and stay intact • Generation of a coherent story that connects decisions to purpose • Greater and enhanced presence in high‑stakes contexts.

Format and time From two half days, aligned to specific goal aspect and context, virtual or in‑person.

Focus Blocks

Focus Blocks

Focus Blocks

A dedicated, practical focus on a key priority. We set a clear aim, tune the message, rehearse together, run the actual moment, and refine immediately while it’s fresh. Hands‑on, encouraging, and practical work.

Where this works well •Strategic clarity & priorities - sharpening focus, decisions and agility •Executive presence & communication - increase impact and capacity •Team performance & delegation - scripting and practising important conversations •Transitions & first 90 days - securing early wins, embedding a confident narrative and trust.

Experienced as • Rapid diagnostic to identify stakeholder goals and ensure design for audience needs • Message shaping and rehearsal with precise, kind feedback • Live run (board/investor/media/negotiation/team) followed by immediate feedback • Two or three simple practices to embed learning for the next week.

Outcomes • A memorable, resonating narrative you can confidently stand behind • Natural and credible delivery • Visible progress against a pivotal aim • Clear steps to progress further.

Format and time • 4–7 hours, virtual or in‑person • Works well as a single day or two shorter sessions over one-two weeks.

A dedicated, practical focus on a key priority. We set a clear aim, tune the message, rehearse together, run the actual moment, and refine immediately while it’s fresh. Hands‑on, encouraging, and practical work.

Where this works well •Strategic clarity & priorities - sharpening focus, decisions and agility •Executive presence & communication - increase impact and capacity •Team performance & delegation - scripting and practising important conversations •Transitions & first 90 days - securing early wins, embedding a confident narrative and trust.

Experienced as • Rapid diagnostic to identify stakeholder goals and ensure design for audience needs • Message shaping and rehearsal with precise, kind feedback • Live run - board/investor/media/team - followed by feedback • Two or three simple practices to embed learning for the next week.

Outcomes • A memorable, resonating narrative you can confidently stand behind • Natural and credible delivery • Visible progress against a pivotal aim • Clear steps to progress further.

Format and time • 4–7 hours, virtual or in‑person • Works well as a single day or two shorter sessions over one-two weeks.

Ready for Coaching?

Initial Conversation

Finding a coach that feels a great fit for you is important. I offer an initial conversation with all new clients prior to us starting any work together.

Please contact me using the details below, or complete the form to submit a request.

I look forward to talking with you.

Availability

I work with clients virtually via your preferred platform (Zoom, MS Teams or Google Meet) and in person. Sessions are arranged to client time zones:

UK 13:00–20:00 (GMT/BST). In person sessions in London.

NZ mornings (NZT 07:30–11:30). In person sessions in Wellington and Queenstown

Dubai evenings (GST 18:00–22:00).

A limited number of weekend options are avialable by request.

London Office


you3 Group

Suite 6922

Unit 3A

34-35 Hatton Garden

Holborn

London

EC1N 8DX