Culture & Communications

‘Redeveloping our brand as a team, with our clients, and our board, built something that everyone feels part of…the process cemented partnerships and identified undiscovered opportunities.’

Director, Private sector, Salisbury, UK

Blending executive experience, organisational psychology and brand strategy, our approach aligns leaders around a clear why. We codify the behaviours that win for your context, and co-design the organisational rhythm that develops them.  Then we shape a story that travels - across leadership teams, town halls, websites, media and investor communications - so audiences hear your message, see your practice, and experience your organisation.  The culmination?   Distinctive identity, strong reputation, and high loyalty.

‘Culture lives, and is most visible, in decisions.  you³ helped us translate values into lived practice and a culture of inclusion.  Our work together resulted in stronger engagement, and securing exceptional senior talent.’

Board Chair, Services

How we can help

Vision and values

Define the future, codify the behaviours, and turn your values into visible practice.

• We facilitate executive teams to define purpose, ambition, and success measures

• Together, we then work to distil your values and translate these into observable leadership attributes and behaviours

• To ensure values are live and consistently experienced throughout and beyond your organisation, we co-design a strategic rhythm: rituals, decision frameworks and feedback loops

• Finally, we create artefacts that enable embedding of organisational values and culture: encompassing strategy, recruitment alignment and recognition that resonates.

Diversity and inclusion

Build cultures where the strengths of diversity are leveraged and every colleague can contribute at their fullest potential.

• We assess stakeholder experience through data, policies and lived reality; then identify the key moves that will extenuate growth

• Working with stakeholders, we co-design empowering inclusive practices including meetings, feedback, progression and sponsorship approaches

• We support organisations to become neuro-inclusive - advising on the policy and practice (communication, cadence, environment) that most enables flourishing teams

• We co-create clear strategy with meaningful, measurable outcomes and aligned governance to ensure EDI practice drives outcomes.

Transformational organisational branding

Align purpose, identity and performance.  We help organisations define and express who they are so their people and stakeholders experience one coherent, confident brand.

• We lead multi-dimensional discovery - engaging boards, teams and customers to distil reality, ambitions and differentiators that define the next chapter

• We support with crafting a clear, scalable, brand strategy: positioning, promise and narrative architecture that connect purpose with performance

• Our design partners create a refined identity system including logo, palette, typography and voice to ensure integrity

• Finally, we facilitate brand activation and adoption - leadership messaging, website and campaign rollout - that aligns communications, culture and behaviours.

Communications strategy that speaks

Create clarity, confidence and certainty through consistent, audience-aligned communication.

External communications

• We gain unparalleled insight and deep, nuanced understanding of how organisational communication is experienced across different stakeholder groups

• We work with different audience segments to define and distill what truly resonates 

• We support with investor and stakeholder material development, key messages, media strategy and crisis communications.

Internal communications

• We map your team’s individual and collective communication profile

• We co-create voice and tone guides that reflect culture, and outline the most impactful organisational communication cadence, content and channels.